The geek in question: Jeff Sandquist
The job title: Senior Director, Platform Evangelism
How long have you been with the company?
I think it’s been about 12 years. I get a plaque every once and a while to remind me. I started as a contractor answering phones for Product Support Services.
So, if you’ve been here that long, you’ve gotten to witness Microsoft’s shift toward transparency — including your own “peer to peer over a beer” work with Channel 9. What are the limits of that transparency? How does it feel knowing management reads your blog?
When I first started here, I was terrified of the higher ups. They were almost like Santa Claus — these mythical figures running these billion dollar businesses. I used to be so scared of Sanjay that I would actually go down a different hallway rather than talk to him.

























